The billboard that post, "60 seconds wait time at InterMountain Emergency Hospital" is posted on a busy intersection highway. Grabs a driver's attention for at the minimum a couple of seconds. Enough time to take in and comprehend, especially at a time of emergency. The visual would consist of "a man's hand that is wrapped up in a guaze, which needs immediate attention," to go with the quick and easy text message would completely capture the viewer's attention. In the following, I will list some examples of visual rhetorical tools.
The first basic rhetorical tool, compare and contrast is a tool in which you compare similiarites and differences on a subject or a visual image. Compare and contrast helps the viewer on higher-order thinking skills, such as, comparing, analyzing, organizing, and evaluating. A second rhetorical tool would be considered as a 'political gaze' for instance with our democrats versus the republicans. When you think of Obama, at this present moment, Romney comes to mind. The two names go together at this present moment. A third tool, persuasive themes show through the imagery highlights specific themes that are high level and universal aiming to evoke feelings of nationalism, tradition, and nostalgia. A fourth tool, master narratives, ,which are deep rooted in culture and context, enduring stories within particualar countries, regions, cultures or groups. The fifth and final tool, are called, 'audience resonance and effects' providing meaningful signals regarding audience resonance and whether a particualar effect or impact has occured.
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